The goal
Give customers on medication or recovering from surgery the reassurance and the right program before they buy.
The problem
Customers on medication or recovering from surgery need reassurance and the right program before they buy, not just another product page.
What I did
- Shopify storefront built around programs first, products second
- Klaviyo lifecycle flows and a retention push that lifted sales 19.5% month over month
- Subscription and replenishment strategy that keeps customers on plan
- AI chatbot answering product and program questions at any hour
The results
- About 4% store conversion rate
- 85% of customers are returning buyers
- Sales up 19.5% month over month after the retention push
