E-commerce
Turn browsers into buyers, and buyers into bigger baskets.
- Product pages that answer every doubt
- Bundles, upsells and smart offers
- Checkout and cart friction removed
Measured by Conversion rate · AOV
See the Maxxon project
Services
Everything between the click and the yes.
Hire me for the full revamp or for the single piece that leaks the most. Every project starts from data on how your visitors behave, and ends with a site your team can edit.
What I do
Eight ways to grow from the traffic you have.
Each service can run on its own or as part of a full revamp. You get a fixed scope, price and timeline before work starts.
Website revamps
A complete rebuild with sharper positioning, a clearer structure and a design that makes the business look as good as it is. Built so your team can edit every section.
- Audit of your current site, analytics and competitors
- New page structure and conversion focused copy direction
- Custom design for desktop and mobile
- Build on Shopify, WordPress or a custom stack
- Redirects, SEO and tracking carried over safely
Conversion optimisation
Heatmaps, recordings and funnel data turned into a ranked fix list, then A/B tested.
- Heatmaps, session recordings and funnel analysis
- A ranked list of fixes by likely impact
- A/B tests on the changes that matter most
- Monthly reporting on what moved
Shopify & e-commerce
Product pages, bundles, upsells and checkout fixes that lift order value.
- Product page redesigns built on editable sections
- Bundles, upsells and cross sells
- Cart and checkout friction removed
- Theme speed and app clean up
Lead capture & booking
Lead magnets, quote forms and booking funnels that fill a calendar with the right people.
- Lead magnets and email capture
- Quote and enquiry forms that qualify
- Booking funnels connected to your calendar
- Follow up emails that keep leads warm
Landing pages & funnels
One page per campaign, so paid traffic from Meta and Google lands on one offer.
- A dedicated page for each campaign or offer
- Message match with your ads
- Fast loading on mobile
- Tracking for every step of the funnel
Speed & SEO
Faster pages, cleaner code and technical SEO that keeps rankings through a redesign.
- Core Web Vitals and page speed fixes
- Technical SEO and structured data
- Redirect mapping for redesigns
- Clean, accessible markup
Email & retention
Klaviyo flows that turn a first order or enquiry into a long relationship.
- Welcome, abandoned cart and browse flows
- Post purchase and replenishment flows
- Win back and review requests
- Designed, on brand templates
AI chat assistants
A chatbot trained on your products and FAQs that answers buyers day and night.
- Assistant trained on your products, policies and FAQs
- Hands over to you for complex questions
- Captures leads and quote requests
- Works on any website platform
How it works
Five steps. One number we watch.
You always know what is being built, why, and what it should move. Your current site keeps working until the new one is ready.
STEP 01
Audit
Analytics, heatmaps and recordings show where visitors drop off.
Recorded walkthrough and leak listSTEP 02
Plan
We agree on pages, priorities and the metric each change should move.
Fixed scope, price and timelineSTEP 03
Build
Design and development on a staging copy, with previews as it grows.
Live preview link to reviewSTEP 04
Launch
Testing on real devices, redirects and tracking checked, then live.
A clean launch, nothing brokenSTEP 05
Grow
We test the next round of ideas against the new baseline.
Monthly tests and reportingIndustries
Every industry sells differently.
The same playbook never fits two businesses. These are the industries I know best.
Health & wellness
Earn trust before the first order and keep customers subscribed.
- Ingredient and science pages that reassure
- Subscriptions and replenishment flows
- Careful, compliance aware copy
Measured by Subscriptions · Repeat rate
See the MyProgressMD project
Outdoors
Sell gear people trust with their next trip.
- Specs, comparisons and fit guides
- Seasonal campaign landing pages
- Premium storytelling for high ticket gear
Measured by Revenue per visitor
See the DOD Outdoors project
Coaching & personal brands
Fill your calendar with the right clients.
- Authority story and positioning
- Lead magnets that build your list
- Booking funnels that qualify people first
Measured by Booked calls
Get a free audit for your site
B2B & services
Make your sales team's job easier with qualified enquiries.
- Clear offers for each buyer type
- Case studies and proof up front
- Quote forms and AI assistants
Measured by Qualified leads
See the BOGA USA project
Education & organisations
Make enquiring and enrolling feel simple.
- Programme pages that lead to enquiry
- Multilingual and accessible builds
- Motion that makes you look modern
Measured by Enquiries · Enrolments
Get a free audit for your site
Questions
Questions about services.
More answers on the FAQ page, or ask me directly through the audit form.
Do I need to rebuild my whole website?
No. The audit shows which pages lose the most leads or sales. Many clients start with the homepage and key landing or product pages, then decide on the rest once those are performing.
Which platforms do you work with?
Shopify and Shopify Plus for e-commerce, WordPress for content and service businesses, and custom builds when a project needs something bespoke. If you are unsure, the audit includes a recommendation.
How long does a revamp take?
It depends on page count and how much custom work the design needs. You get a fixed timeline in the plan before work starts, and your current site stays live until launch.
How much does a website revamp cost?
It depends on the number of pages, custom features and integrations. After the audit you get a fixed price in a written plan, before any work starts, so there are no surprises.
Can I edit the website myself after launch?
Yes. Every section is built so you or your team can change text, images and offers without a developer, and you get a short recorded handover.
Do you offer support after launch?
Yes. You can keep me on a monthly plan for testing, new pages and fixes, or come back whenever you need help. Your site is never locked to me.