Free tools

Find out what your site is costing you.

Three free tools I use with clients. Score your website in a minute, see what a better conversion rate is worth in money, and download the checklist I run at the start of every audit.

Website score and growth calculator

Two checks, two minutes.

Answer six yes or no questions for your score, then switch to the calculator to put a number on the leaks.

Six questions · one minute

Does your homepage say what you do and who it is for within five seconds?

Is there one clear main call to action above the fold?

Does your site load in under three seconds on a phone?

Do you show proof such as reviews, logos or results near your calls to action?

Do you capture emails from visitors who are not ready to buy yet?

Do you track where visitors drop off, with heatmaps or funnel reports?

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Answer the questions

Where your site leaks

Answer each question and your leaks appear here.

Get your score and the fix for each leak by email

Free download

The Website Conversion Checklist.

27 checks to find the leaks on your website before you spend another dollar on traffic. The same checks I run at the start of every audit, grouped by page, in plain language.

  • Homepage: the five second test and one clear next step
  • Product, service and landing pages: proof, offers and objections
  • Forms, checkout and booking: every field that costs you leads
  • Speed, mobile and tracking: the technical leaks

Where should I send it?

Get my free website auditFree audit