About

Hi, I'm Arslan. I build websites that sell.

I'm Syed Arslan Ali Shah, a website revamp, conversion and funnel specialist. I work with e-commerce, health, outdoor, coaching, B2B and education brands in the US, Europe and Australia, and I judge every site I build by one thing: how many visitors take the next step.

The short story

Good businesses lose clients to average websites.

Most of the brands I work with are good at what they do. Their products are better, their service is more personal and their results are real. Yet their website makes them look smaller than they are, and visitors leave before they find out.

That is the gap I close. I start with data: analytics, heatmaps and session recordings that show where visitors hesitate and leave. Then I rebuild the pages that matter, with sharper positioning, clearer offers, proof in the right places and one obvious next step.

I have shipped more than ten projects, from Shopify stores for camping gear, rafts and fly fishing to a physician led supplement brand and a US business group. Every site is built so your team can edit it without me.

How I work

Four promises on every project.

One number per page

Every page is built around one action, and we agree up front on the number it should move.

Decisions from data

Heatmaps, recordings and analytics decide what changes, not opinions or trends.

Yours to edit

Every section is editable by your team, with a recorded handover. You are never locked to me.

Nothing breaks at launch

Redirects, SEO, tracking and forms are tested on real devices before anything goes live.

Tools I use

The stack behind the results.

Platforms and tools chosen for each project, never forced onto it.

Shopify and Shopify Plus
WordPress and Elementor
Custom builds
Klaviyo
Google Analytics 4
Heatmaps and recordings
Figma
AI chat assistants
10+Projects sold and shipped
6Industries served
3Continents: US, Europe, Australia
1Expert with you from audit to launch
The process

Five steps from audit to growth.

STEP 01

Audit

Analytics, heatmaps and recordings show where visitors drop off.

Recorded walkthrough and leak list
STEP 02

Plan

We agree on pages, priorities and the metric each change should move.

Fixed scope, price and timeline
STEP 03

Build

Design and development on a staging copy, with previews as it grows.

Live preview link to review
STEP 04

Launch

Testing on real devices, redirects and tracking checked, then live.

A clean launch, nothing broken
STEP 05

Grow

We test the next round of ideas against the new baseline.

Monthly tests and reporting
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