The goal
Raise average order value by getting more anglers to add the reel, line or case that completes their setup.
The problem
Strong products and steady traffic, but most orders left with a single item in the cart, which capped average order value.
What I did
- Upsell audit across pre purchase, cart drawer and post purchase
- Cart drawer and post purchase offers matched to what each buyer already chose
- Collection and homepage sequencing that puts best sellers first
- Sales, pricing and inventory analysis to decide what to promote
The results
- Every product suggests the gear that completes the setup
- Best sellers lead the homepage and collections
- Promotions are chosen from sales and inventory data
