The goal
Show clearly what the group does and route every visitor to the right division and contact.
The problem
Several business lines shared one site with no clear story, so visitors could not tell what the group does or who to contact.
What I did
- Full audit of structure, content and performance
- Redesign with a clear page for each division
- Contact paths tailored to each audience, from buyers to partners
The results
- Each division has its own clear page
- Visitors reach the right contact in one step
- A modern site that matches the size of the group
