The goal
Answer every question a buyer has about a high ticket raft on the page, so they order instead of calling or leaving.
The problem
Buyers of high ticket watercraft had questions the store did not answer, so they picked up the phone or left to compare elsewhere.
What I did
- US niche benchmarking and competitor analysis
- Full UI and UX redesign across every page
- Product pages built around specs, comparisons and the questions buyers ask before ordering
The results
- Specs and comparisons answer buyer questions on the page
- A premium look that matches the price of the rafts
- A design system shared with its sister brands
