The goal
Turn a large seasonal catalogue into a store that sells every launch, follows up by email and stays compliant on shipping.
The problem
A large seasonal catalogue, strict shipping compliance rules and a partner events program all ran through one Shopify store, and only 0.53% of visitors were buying.
What I did
- Product and collection sequencing timed to seasonal launches
- Klaviyo segments so each campaign reaches the buyers most likely to order
- AI chatbot trained on products and store policies to answer buyer questions before checkout
- Shipping compliance rules applied across the whole catalogue
- Landing page for the brand's partner camping events
The results
- Online sales up 5.8x since 2023
- Each launch has its own sequence and campaign
- Buyers get answers before checkout, at any hour
